Category: Uncategorized

Sales copy for non copywriters

        If you’re reading this, chances are you’re involved in direct sales of some kind – probably online. And you know how important good sales copy is.   But unless you’re a copywriter, or you use one – your sales copy might need some help.   If that’s you – I’m talking to you. And if you’re…

A Hack for Facebook Ads Interest Target Marketing

  The Problem   If you’re new to Facebook ads… chances are you’re struggling right now. This is not an easy discipline and it’s easy to get discouraged as you watch your dollars getting eaten up by Facebook – with very little return on your investment.   I know the feeling well.   You sit there with your finger poised…

The New Reality of Facebook Ad Targeting

            Does Facebook Advertising Work? The simple answer to this question is yes it does.   Some statistics –   1,39 billion active Facebook users per month Over 3 million active advertisers 50% growth in number of active advertisers between 2015 and 2016   So yes, Facebook advertising does work. The question’s not whether Facebook advertising works,…

The Psychology of Great Advertising Online

            A Metaphor For Your Marketing…   OK, let’s say you’re in a supermarket parking lot. You’ve done the shopping with your wife and you’re returning to your car with your loaded shopping cart. Out of the corner of your eye you see an elderly woman standing next to her car – and clearly in…

The Keys to Content Marketing that Works

  Have you blogged in the past and stopped because you couldn’t find an audience?   Did you decide it wasn’t worth your time?   Did you think there had to be a better way to generate leads and traffic?   Let me guess. You answered yes to all 3 questions… right? 90% of people who start blogging give up in…

Long Form Sales Letter and Copywriting Evolved

        I’m a little tired of being told that the long form sales letter is as relevant as ever – and a must have part of every copywriter’s toolset. It’s not that I disagree… it’s more irritation at the smug way this wisdom’s often delivered.   There’s an implication the source is on nodding terms with John…