long form – The Good Copywriter

Tag: long form

Long Form Sales Letter and Copywriting Evolved

        I’m a little tired of being told that the long form sales letter is as relevant as ever – and a must have part of every copywriter’s toolset. It’s not that I disagree… it’s more irritation at the smug way this wisdom’s often delivered.   There’s an implication the source is on nodding terms with John…